Branding & Visual Identity
A quick glance at the non-profit world reveals well-intentioned, but often weak, marks and hardly any visual identity to differentiate one from another. This is an honorable consequence, as NGOs place their attention and funding where they can make the most impact. But – as skilled communicators, we were inspired: A redesign of SoPA’s visual identity and web presence could legitimize the organization in the eyes of many more, with the potential to increase donations and put more boots on the ground.
We designed a logo that is uplifting and captures the spirit of the organization – the Andes remote, beautiful geography, the culture of its people, the altruism of its volunteers, and the urgency of its mission. The SoPA mark provides a hub from which an illustrative style and colorful visual language cam radiate from, imparting vision while resonating with its humble origins.
