COMPANY

HARD-WORKING. EXCITABLE. DIRECT.

We are strategists, designers, producers, and technologists. We craft stories and connect ideas to brands, products to users. Since our founding in 2008, we’ve taken on each client’s challenges and objectives as if they were our own. Our insights are born from deep exploration and education. The strategy and execution of our work reflects the very best in our clients and, therefore, us.

Collaborations with Armchair are successful not only for the output that smart processes and beautiful design yield, but because our output is connective and humanistic.

Our Senior Team

Matthew Thornton
Principal, Account Director
Mark Ramel
Principal, Creative Director
Matt Bassett
Principal, Executive Producer
Elliott McCreadie
Senior Designer
Always collaborative, topically peculiar.

As co-founder of Armchair, Matthew is part strategist, part advisor, and part confidant to our clients and industry partners, with empathy and a collaborative spirit driving every exchange. His big-picture thinking connects marketing needs with achievable executions – from naming, branding, and brand repositioning to marketing strategy and communications – across the traditional media, marTech, edTech, fashion textile and beauty industries. The lasting relationships he builds between Armchair and our clients brings deeper meaning to our work.

Strategy, design, ste(ROI)ds.

Guided by fifteen years of diverse design experience and a deeply analytical mind, Mark brings strategic and aesthetic balance to every Armchair initiative. With an innate ability to consider problems from multiple perspectives, his strategy and design solutions achieve a custom fit for each problem.

At the intersection of tech and ice cream.

Matt's veteran experience lies at the intersection of strategy, UX, visual design and technology. His areas of focus and specialty include information architecture, design education, graphic and GUI design, applied to interactive media, mobile apps and task-based web applications.

Brilliant design. Understands wickets.

Elliott brings a level of talent to Armchair that is the envy of other creatives. His attention to detail is impeccable, driven by both continually-honed talent and a love for all that makes design both artful and useful. When not being an intrepid world traveler, he can be found re-re-re-explaining the rules of cricket to everyone else in the shop.

Contact

New Business Inquiries & Collaborations
45 Main Street, Suite 1018
Brooklyn, NY 11201
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