armchair - P&G Beauty

WORK

P&G Beauty - Multiple Projects

Print Design, Digital Initiatives, Fulfillment

Our relationship with P&G Beauty is one of great variety. We support both their direct efforts and those of their PR agencies as an agile partner. From product mailers with exquisite custom packaging, to custom Tumblr sites to event collateral, our outputs help P&G cut through the crowded beauty marketplace and fully leverage their position as an industry leader.

We have showcased a few of our most recent P&G Beauty projects below.

SERVICES

Visual Identity Design
Book Design
Event Collateral
Print Fulfillment
Packaging Design
Web Design & Development
Data Visualization
Email Marketing
Animation
Audio Production

INDUSTRY

CPG
Mass Market Consumer Beauty

VisionHouse Lookbook

P&G Beauty must gain editorial coverage in key beauty publications for their products throughout the year, and earning that coverage begins with an event. Top editors and bloggers are invited to learn about a variety of products from both marketers and P&G scientists alike. We were tasked with designing a lookbook that showcased the products, provided content to drive editorial, and most importantly – feel as sophisticated and elegant as anything found on chairs during Fashion Week.

DELIVERABLES INCLUDED: Editorial Layout, Production, Materials Selection, Printing

FaceTheWorld

P&G Beauty teamed-up with LinkedIn to help graduating college seniors enter the workforce with confidence, putting their best faces forward. Our partners at DeVries Global asked us to create both the program’s visual identity, and an interactive, highly-shareable web presence for the initiative. The theme: Create a sense of sophistication with a youthful excitement for college seniors, appealing to both the current and future status of the audience.

With Tumblr as a platform, we designed a responsive site that began with mobile and scaled up to desktop — delivering content to users who spend most of their online time on their mobile devices. Twitter-ready quotes and seizure-causing GIF animations make this site as fun and youthful with instantly sharable content. The end result? Enormous response and Google-melting metrics. Good luck, graduates!

facetheworldirl.com

DELIVERABLES INCLUDED: Branding, Custom Tumblr Skin, .GIF design and animation, Technical Implementation

Data Visualization

P&G knows the value of sharable, stackable content. Individual users are a major messaging channel, and infographics which offer great content and beautiful imagery earn coveted sharing numbers. Our infographic work for P&G brands is digital-first and instantly shareable, perfect for Tumblr, Facebook, Instagram, Twitter, email, and the holy grail of digital content: beauty blogs.

DELIVERABLES INCLUDED: Data Visualization, Iconography, Multi-channel Production, Custom Illustration

Additional Thoughts

“We love working with these brands. We’re gifted lots of project variation and huge brand firepower. And in return, we get to make silky creative, utilize awesome materials, implement onto fascinating platforms, and work with their brilliant teams."

MARK RAMEL

Creative Director, Armchair

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